tullen snips

Tullen Snips is a household brand name in New Zealand and abroad, long hailed as a classic Kiwi invention.  First designed and made in New Zealand in the 1970’s, many people still have a pair of the original Tullen Snips somewhere around their home.

The challenge was to reimagine the aesthetic and function of the Snips for the modern home, yet retain the nostalgia of the original design language so it was intrinsically recognisable as ‘Tullen’.

Particular attention was paid to the small functional details, such as the redesigned profile preventing the spring from jamming,  as it did in the 1970’s model. A spring-loaded hinge was added to the design to keep the Snips closed safely, when stored in a drawer. The project also included the design of the accompanying Snips Holder which allows for wall mounting, and structural packaging for retail & e-commerce.